Indiana is one of the top hamburger purchasing states in the Midwest region of the United States. The capital, Indianapolis, makes up about 16% percent of the state’s population. There are about 192 hamburgers eaten per capita annually. This is the 11thlowest in the country. Other than the usual suspects; McDonalds, Burger King, White Castle, Steak N Shake, and Wendy’s, there are very few gourmet burger joints in Indianapolis. Five Guys and the two Sonic locations in the city are very popular and just recently the Jack in the Box franchise has placed a location within the city. These new players are wildey popular, but are located is a way that is inaccessible to the whole of Indianapolis.
Data Flow Chart
Above is a basic flow chart that will be used in the Indianapolis market. I think this is similar to all data integration from the other locations that are already up and running. Starting from the customer ordering food, to the order and inventory being directly used to generate reports for management, this continuous flow of data will help us generate reports on how well the restaurant is performing.
Target Area
Above is a map of the known burger joints in the Indianapolis area. Notice that East of the 465 highways there are no burger joint to speak of. This would make a great area to place a location giving that community an option versus having to travel for their burger fix.
Product/Service Analysis
We look at the population figures of Indianapolis from the time of 2014-18 and from that you can see an increment of 11,350 in the past 5 years. Therefore, each year it has been seen that the population of the city increases by around 2270.
About In & Out Burger
In & Out burgers is known as one of the elite burger restaurants in the country. With over 300 locations, company sells gourmet burgers and fries with a level of detail and taste that is nearly unrivaled. Founded in Baldwin Park, California in 1948 by Harry and Esther Snyder, the chain is currently headquartered in Irvine, California and has expanded outside Southern California into the rest of California, as well as into Arizona, Nevada, Utah, Texas, and Oregon.
In & Out Tech Blog 